The intrusive advertising model is dying – rapidly

THE FUTURE OF CONTENT MONETISATION IS HERE

Now audiences can discover, explore and purchase products direct from digital content

Curious Intent

A ‘pull side’ Media Marketing Platform. Helping to connect you’re broadcast & publishing brand content to other relevant story tellers and audiences in a non- intrusive way for you’re audiences. 

As a result TagTent delivers access to highly engaged audiences around the world who are already interested in you’re subject matter.

Keeping great conversations going are what we are all about. We provide brands the ability to get closer to those audiences earlier in the funnel by encouraging them to tell stories, not promote intrusive adverts.

Solving the global intrusive advertising problem for audiences. Transitioning new revenue models for content creators, publishers & broadcasters, providing them with deeper insights into audience habits, behaviours & interest.

OUR SOLUTION

The business of content is the buying and selling of eyeballs & impressions

Who are we?
We are a pull side ‘attention marketing platform’, we connect real time in device (clients, not ours) related conversations between broadcasters, publishers and brands.

What do we do?
We provide a ‘visual search’ summary for audiences of all content (regardless of device) this includes Video, Audio, image & text recognition. All directly from the program or content you are watching or reading.

Why do we do it?
Convenience for the audiences/consumers of content – we are an audience-centric business.

How does it do it?
TagTent feeds curiosity & commercial intent that would otherwise have gone to Google, Bing etc

The Solution

Next Generation Advertising

TagTent™ is the non-intrusive solution that consumers love to use. As they consume their favourite content, they can explore the products, people and places that they see on-screen. They can buy there and then or discover options to suit their budget – and then share the news with their social media network.

Imagine if consumers could instantly discover and buy the watch worn by an actor, or a sport star’s footwear, or stay in the same hotel they just saw in a film.

TagTent™ is so much more than a shopping app. It turns every product, person or place across all digital content into a shareable, trackable revenue stream.

TagTent™ is built to be social, encouraging users to share their discoveries and talk about what they’ve bought.

It revolutionises the way brands interact with their audiences, recognising that audiences now consume content in new ways.

Today’s consumers don’t just passively watch TV. They chat, browse and share while they watch, using multiple screens to engage with the world.

TagTent™ capitalises on the rise of dual-screen viewing, offering advertisers and brands a new route to the eyes and ears of key audiences.

34,343,865

PRODUCTS

From gadgets to glasses, from cars to cocktails – if it’s seen-on-screen TagTent™ can provide a link to buy it.

2,776,369

PEOPLE

Lookup a celebrity biography or profile and discover related content from your favourite movie, sports and TV stars.

2,186,829

PLACES

Explore details behind places seen-on-screen, read reviews, book your trip, share your experience.

benefits

TagTent™ doesn’t divert consumers from what they want to watch. It complements the experience, enriching it and making it deeper than ever before.

Pull Side Model

No ‘push ads, audience centric
No ad skip
No ad block
No fake news
No click fraud

Immersive Audience Engagement

Our business intelligence ‘insight’ dashboard can evidence audience;
Interest
Habits
Behaviours

Commercial Opportunities

Enable brands to get closer to those audiences earlier in the funnel with related conversations and content.

Brand & Content Amplification

Brands need to tell stories, not promote intrusive ads.

Product Matching

Premium priority shopping link

Identical, premium products listed first with a relevant link to purchase from an affiliated store.

Product derivatives listings

Matching or similar products and services are provided to the user to cater for broader tastes and income demographics.

Save and share functionality

Users can save and share all searches across their social networks.

Unique Technology

TagTent™ has been developed to operate unobtrusively in the background while consumers watch, browse and enjoy their favourite content.

Audience Accessibility

Brands and retailers get access to powerful information about their audiences as TagTent™ monitors and measures user activity. Embedded tracking monitors the effectiveness of the purcase process from beginning to end.

Analytics

TagTent™ continuously monitors purchases, interests and behaviour patterns so that users are only served the information that’s right for them. This data insight is immensely effective at providing product placement opportunities.

Interactivity

TagTent™ is an interactive experience that delivers a personalised, rewarding service to users, and opens up whole new revenue streams for brands, platforms and content owners.

Mutual Rewards

TagTent™ is great for users, brands, platforms and content owners, plus promotions and gamification can be used to build mutually-rewarding relationships that really last.

Meet The Team

Stephen Sumner

FOUNDER

A seasoned brand and digital marketing expert, Stephen built and sold marketing software communications company MIG to a division of Goldman Sachs.

Alan Vickers

Chairman

Alan has over 35 years of consumer goods experience and has held senior positions with some of the world’s best known brands, including former president of Nike France, Reebok and Starbucks.

Neil Davis

FOUNDER

A businessman and entrepreneur, Neil has worked as a consultant for Microsoft Corporation, Accenture and as a strategist for Hewlett Packard.

Adam Whitehead

STRATEGIC Advisor

Adam has over thirty years’ experience in capital markets and investment management for financial institutions and HNWI’s. He has lived and worked in the GCC since 1992 and currently provides advisory and corporate governance services to FinTech and asset management businesses.

Get In Touch

For more information on the commercial potential of TagTent™ please contact us at one of the following addresses

UK

Stephen Sumner
stephen.sumner@tagtent.com
+44 (0) 5603 070 225

US

Alan Vickers
usa@tagtent.com
+1 714 887 4853

SA

Darryl Beira
Darryl.Beira@tagtent.com
+2782 443 4099

Reed ham House
31 King Street West
Manchester M3 2PJ
United Kingdom

6680 Sparrow Hawk Dr
West Palm Beach
Florida
33412
United States

39 Park Street
Oaklands
Johannesburg
2192
South Africa

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