The intrusive advertising model is dying – rapidly
THE FUTURE OF CONTENT MONETISATION IS HERE
Now audiences can discover, explore and purchase products direct from digital content
A ‘pull side’ Media Marketing Platform. Helping to connect you’re broadcast & publishing brand content to other relevant story tellers and audiences in a non- intrusive way for you’re audiences.
As a result TagTent delivers access to highly engaged audiences around the world who are already interested in you’re subject matter.
Keeping great conversations going are what we are all about. We provide brands the ability to get closer to those audiences earlier in the funnel by encouraging them to tell stories, not promote intrusive adverts.
Solving the global intrusive advertising problem for audiences. Transitioning new revenue models for content creators, publishers & broadcasters, providing them with deeper insights into audience habits, behaviours & interest.
The business of content is the buying and selling of eyeballs & impressions
Who are we?
We are a pull side ‘attention marketing platform’, we connect real time in device (clients, not ours) related conversations between broadcasters, publishers and brands.
What do we do?
We provide a ‘visual search’ summary for audiences of all content (regardless of device) this includes Video, Audio, image & text recognition. All directly from the program or content you are watching or reading.
Why do we do it?
Convenience for the audiences/consumers of content – we are an audience-centric business.
How does it do it?
TagTent feeds curiosity & commercial intent that would otherwise have gone to Google, Bing etc
Next Generation Advertising
TagTent™ is the non-intrusive solution that consumers love to use. As they consume their favourite content, they can explore the products, people and places that they see on-screen. They can buy there and then or discover options to suit their budget – and then share the news with their social media network.
Imagine if consumers could instantly discover and buy the watch worn by an actor, or a sport star’s footwear, or stay in the same hotel they just saw in a film.
TagTent™ is so much more than a shopping app. It turns every product, person or place across all digital content into a shareable, trackable revenue stream.
TagTent™ is built to be social, encouraging users to share their discoveries and talk about what they’ve bought.
It revolutionises the way brands interact with their audiences, recognising that audiences now consume content in new ways.
Today’s consumers don’t just passively watch TV. They chat, browse and share while they watch, using multiple screens to engage with the world.
TagTent™ capitalises on the rise of dual-screen viewing, offering advertisers and brands a new route to the eyes and ears of key audiences.
From gadgets to glasses, from cars to cocktails – if it’s seen-on-screen TagTent™ can provide a link to buy it.
Lookup a celebrity biography or profile and discover related content from your favourite movie, sports and TV stars.
Explore details behind places seen-on-screen, read reviews, book your trip, share your experience.
TagTent™ doesn’t divert consumers from what they want to watch. It complements the experience, enriching it and making it deeper than ever before.
No ‘push ads, audience centric
No ad skip
No ad block
No fake news
No click fraud
Our business intelligence ‘insight’ dashboard can evidence audience;
Enable brands to get closer to those audiences earlier in the funnel with related conversations and content.
Brands need to tell stories, not promote intrusive ads.
Identical, premium products listed first with a relevant link to purchase from an affiliated store.
Matching or similar products and services are provided to the user to cater for broader tastes and income demographics.
Users can save and share all searches across their social networks.
TagTent™ has been developed to operate unobtrusively in the background while consumers watch, browse and enjoy their favourite content.
Brands and retailers get access to powerful information about their audiences as TagTent™ monitors and measures user activity. Embedded tracking monitors the effectiveness of the purcase process from beginning to end.
TagTent™ continuously monitors purchases, interests and behaviour patterns so that users are only served the information that’s right for them. This data insight is immensely effective at providing product placement opportunities.
TagTent™ is an interactive experience that delivers a personalised, rewarding service to users, and opens up whole new revenue streams for brands, platforms and content owners.
TagTent™ is great for users, brands, platforms and content owners, plus promotions and gamification can be used to build mutually-rewarding relationships that really last.
Meet The Team
A seasoned brand and digital marketing expert, Stephen built and sold marketing software communications company MIG to a division of Goldman Sachs.
Alan has over 35 years of consumer goods experience and has held senior positions with some of the world’s best known brands, including former president of Nike France, Reebok and Starbucks.
A businessman and entrepreneur, Neil has worked as a consultant for Microsoft Corporation, Accenture and as a strategist for Hewlett Packard.
Adam has over thirty years’ experience in capital markets and investment management for financial institutions and HNWI’s. He has lived and worked in the GCC since 1992 and currently provides advisory and corporate governance services to FinTech and asset management businesses.
Get In Touch
For more information on the commercial potential of TagTent™ please contact us at one of the following addresses
Reed ham House
31 King Street West
Manchester M3 2PJ
6680 Sparrow Hawk Dr
West Palm Beach
39 Park Street